An analysis of e commerce in marketing

The course focuses on managing the early growth of newly established businesses, and covers the needs of businesses. The course employs theoretical concepts and models from an international business perspective and is designed to help students to develop their own leadership potential in preparation for managerial roles. Students will make use of theoretical concepts, paradigms and frameworks in actual cases and learn to use analytical and innovative thinking to determine solutions and recommendations to issues relating to performance management and control. The main focus of this course is the analysis of the development process of developing countries and identifying the problems and barriers third world countries face in achieving developmental goals.

An analysis of e commerce in marketing

Think of a distribution channel as one slice of the overall marketing pie. It is how a company gets its products or services to the consumers. When conducting a marketing analysis, it is important to take a look at this segment to ensure that you are using the right channels to get your product to your buyers.

Distribution Channels and Marketing Analysis |

Distribution Channel Distribution channels include wholesalers, e-commerce websites, catalog sales, consultants, a direct sales force who sell over the phone, in person or both, dealers, home shopping networks and retailers.

The distribution channel or channels selected can dictate what the rest of the marketing strategy would be, as they influence the buyer directly. Small businesses with limited resources or financial support must perform a careful market analysis to determine which distribution channel is best suited for their customers.

An analysis of e commerce in marketing

Marketing Analysis Conducting an overall market analysis helps determine the target demographic and demand for your products, as well as your competitors and their distribution channels.

Analyzing the market will also help determine competitive pricing for the product and the best distribution channel or channels. From there, companies can create their marketing strategy based on the information gained.

This includes whether to advertise in traditional media, online or both; conduct promotions or giveaways; try guerrilla marketing tactics and other ways to reach the target buyers. Thereafter, conducting regular marketing analysis, reviews of how effective the marketing strategy is based on sales and interest in the product, will help companies figure out whether their marketing strategies are working or whether they need to reconsider how they are promoting the product.

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The distribution channel should be matched against its buyers. Once businesses determine where their customers are, they should make sure to have their distribution channel flow directly there. So a small company selling skis might open a retail shop near ski resorts as opposed to the middle of a city, far from resorts.

It might not be possible for small companies to use all the distribution channels available, from a retail shop to a catalog sales to direct sales, because they are unable to pay to run all of them.

Small companies will need to select the best distribution channels they can afford to keep open.


Selecting the Best Channel Small business also should take into account how their buyers want to receive their products. Do they want to buy online, talk to direct sales reps or browse in a store? They can do so by using market data that shows the number of potential sales, plus the price per product minus the cost of distribution.E-Commerce One to New Zealand (NZ) is a unique gathering of the finest minds in e-commerce.

An extraordinary day that inspires new thinking, challenges assumptions and plays a vital role in mapping the future dynamics of this sector. Join us at The Maritime Room, Auckland, New Zealand on July 19th, Explore eMarketer's coverage of the digital marketplace. Trending.

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